DMS ‘10: Yellow Pages and Beyond

September 14-16, 2010 in Dallas, Texas

BIA/Kelsey believes today’s Yellow Pages industry will bear little resemblance to the industry of five years down the road. And we agree. They also see this traditional media business transitioning to something that blends media production with consulting, software and services for small-business advertisers. Directional Media Strategies 2010, focused on the theme “Yellow Pages and Beyond,” will shape a vision of the industry in 2015 and beyond.

If you expect to participate in the future of this business, put DMS ‘10 on your calendar and register today.

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Focused on the Building Blocks of a Diversified Yellow Pages Operation

The DMS ‘10 program features 23 hard-hitting sessions that drill deeply into the drivers of the Yellow Pages business in the future, including:

• The iPad – A Game Changer for Yellow Pages?
• Reputation Management – Dessert Topping or Floor Wax?
• Mobile Yellow Pages Leaves the Laboratory
• Verticals Showcase: Maids, Shades and Auto Repair
• Self-Service – It’s Closer Than You Think
• Social Media + Yellow Pages = A New Lease on Life?
• Immersive Therapy for Online Yellow Pages

Check Out the Complete Agenda and Register Here